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Being Lisek16 is no easy feat. A 2007 Rutgers Business School graduate, Lisek16 is currently working with with a big pharmaceutical firm in NJ saving the world one IT System at a time. Though an IT (Information Technology) girl, she's also an aspiring author with a few novels-in-progress.

For work Lisek16 has traveled almost 70K miles (in 2008) around the world on business (hence the whole saving the world thing) and has be writing about her travel experiences across Europe, Asia, Australia, South America and around the US.

This journal is FRIENDS ONLY because Lisek16 likes to know who's reading her entries, please comment to be friended.
Jun. 4th, 2016 @ 08:10 am Friends Only
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lise




comment to be friended

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If you don't comment to be friended  you can still read some of my WIPs and short fiction, it's nothing that amazing. Most of my good stuff is longer fiction which i don't post because I don't want feedback on it yet, but i do adore feedback on anything posted, so comment on that and make me happy :-)

Jun. 8th, 2012 @ 02:33 pm Summer Reading!
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lise
For those of you looking for some book recommendations - check out the link below and show these new authors some love:

Jul. 7th, 2009 @ 10:33 pm A TV channel by any other name...
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lise - moon
Feeling: curious
It's days like today I wish I was in marketing or in business school ( so I could write a thesis paper or essay) - because I'm way too interested in the fact that in these turbulent times sci-fi has re-branded itself syfy. For those not familiar sci-fi was a channel devoted to airing science fiction/fantasy TV and movies and has been around since 1992. For the last several months executives have been working towards this re-brand - not just a name change but a focus on being cool - hence the new tag line "imagine greater".

Though I'm not a big sci-fi reader/watcher I do flip on the channel on occasion - especially for re-runs of "dark angel", "dead like me", "lost". More recently I've watched the channel for "Eureka" which returns on Friday. But these last few weeks on various stations I've been seeing promos for something called "Warehouse 13" ( cross between "Eureka" and "Fringe") and with nothing else really on TV tonight thought I'd watch it. When I turned on sci-fi a few hours ago I noticed this really long advertisement with a lot of special effects and a new sleek logo in the right hand corner reading "syfy". I realized this commercial was for "syfy" which I assumed was scifi's new name. I was immediately curious how long the name change had been in effect and once upon a google I found it started today. Interesting - because I hadn't heard anything about that.

You might wonder why anyone should/would care. After all nothing has really changed - same shows, same station... new tagline, right? Re-positioning a brand/product with a new tagline is a cheap fix for a company - but re-branding with a new name is much more complicated as it results in:
  • Brand Identity: syfy can/will be trademarked vs. sci-fi which could not. Syfy can lend itself to move then just science fiction offerings even though it's pronounced the same. This means syfy is a distinct entity, not just a tv station that shares it's name witha  genre - which means more emphasis on promoting both the change and what this new thing "syfy" stands for. This makes a lot of sense and offers a lot more flexibility moving forward, even if the name is prounced the same.
  • 3rd party notification: Think of where information around a tv station might be listed or promoted - for an effective campaign all of that would need to change... today. This means companies/sites that provide tv listings, media outlets (TV, radio, internet, movie promos, etc...) that sci-fi advertises in, and any other major 3rd parties they work with.  These 3rd party resources needed to be contacted and a plan needed to be in the place to synchronously make the change from the old name/logo to the new one.This sounds simple, but it involves a lot of coordination. This doesn't include the  marketing folks creating the new materials or project managers who ensure the transition went smoothly.
  • URL cutover: After weeks of testing today a redirect was put into place so that whenever anyone typed in "http://www.scifi.com", (or a shorter variation) the web browser will now automatically redirect to "http://www.syfy.com". Don't believe me? Test it out for yourself. I bet the folks at sci-fi/syfy (or rather NBC/GE) have and also are using marketing analytics to see where web traffic is coming from and if users are aware of the new url and reaching it directly. There are lots of other statistics one can get from a marketing anaytics tool - such as WebTrends, Google Analytics or Omniture that would be helpful in monitoring web traffic and effectiveness of campaigns or wesite launches.
  • A new website: Aside from a new url - all website content had to be updated to reflect the new name and logo but also a new look/feel to match the new strategy. No easy task either.
  • Consumer Confusion: With a new name, new logo, new look & feel, etc.. it's easy for consumers to misinterpret what syfy is trying to do. Especially if the goal is shake off their "geeky image" and you were one of the self-proclaimed geeks. Some fans may be confused by the change and believe sci-fi is gone and stop watching. Though the goal of rebranding is to keep your existing clintele or core demographic and add to it - if not done right this can backfire. This may be why sci-fi isn't heavily promoting the change or rather the reason behind the change. Assuming Sci-fi is smart they have plans to mitigate against bad press, preventative damage control, and marketing campaigns to provide users with comfort that nothing - yet something - has changed. As you might guess there is a fine line here between being informative, retaining the existing demographic and attracting new users/watchers.
  • Current Product Identity:  Where do current shows and offerings fit in? Do current advertisers believe their products/services fit in with this new identity? It's important for studio executives to make changes to what syfy/sci-fi stands for slowly to avoid loosing current advertisers and keep business partners on the same page. For instance is Twilight Zone "hip enough", are re-runs of science-fiction related tv shows in line with the current strategy? Does Apple want to be associated with the target demographic? Without advertisers a tv station makes no money... so it's kinda important.
  • Promotion: Did you know there was a change? Did you care? Did it not affect you either way? If a tree falls in the woods and no one hears it - did it make a sound... or rather in this case was all the time, money, energy,  and risk worth it if no one notices and viewrship and advertising don't change?
I find these stuff so interesting and having sent the last few years in IT I can see a change like this not just from a pure"okay the name changed so what" perspective, or from Marketing's 4Ps, but from a what, why, how logistical view - and that I find very cool. 

What do you think?

Jan. 31st, 2009 @ 09:42 pm Love it
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lise
Tags: ,



Your International Spy Name is Fiona Steel



Your Code Name: Clam Chowder



You Reside in: Prague



Why You're a Good Spy: You're good with gadgets

Nov. 29th, 2008 @ 02:59 pm
About this Entry
lise
Feeling: accomplished
Tags:


'nuff said :-D
Nov. 13th, 2008 @ 07:52 pm I am a published author.... well kinda sorta
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lise
Feeling: ecstatic
Tags: ,
My first non-fiction attempt - an article on the art of not writing was submitted and accepted for hownottowrite.com. Check it out below, comment and tell the world how awesome I am... :-D

http://www.hownottowrite.com/nanowrimo/how-to-use-your-excuses-to-fuel-your-writing-a-nanowrimo-profile/
Oct. 2nd, 2008 @ 10:57 pm 29 Days and Counting....
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lise
Tags:
Jun. 1st, 2008 @ 10:19 pm The Office - The Snow Day
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write
 So I've been working on this since February when I suggested it as a story prompt to [info]cashewdani, and in procrastination I made some progress.... So for all my "The Office" Fans I present to you "The Snow Day"

Plot: Jim & Pam have to go into the Office on a snow day, random office nonsense ensues

 ****

 

 

 

 

May. 25th, 2008 @ 02:15 am Pictures... linkage because I'm too lazy to upload them elsewhere tonight...
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lise

Jan. 30th, 2008 @ 12:30 pm Ten Things I’ve Done You Probably Haven’t...
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lise
Stolen from [info]quiet_rebel:

Ten Things I’ve Done You Probably Haven’t...

1.  Ridden an elephant
2.  Actually fallen/been thrown from a horse twice (and got back on)
3.  Being hungry in Hungary
4.  Eaten a Funky Monky sushi roll from Fujiyama Mama (that's eel and bananas)
5.  Fainted in Jerusalem, Israel
6.  Applied to the CIA
7.  Had a homeless man almost steal my leftover birthday cake in Warsaw, Poland
8.  Once stopped eating for 3+ weeks living solely on water and lipton giggle soup
9.  Ate at Le Cirque in Manhattan
10. Had Tech Support in India call for me for help (multiple times)
Jan. 25th, 2008 @ 09:23 pm
About this Entry
lise
for those of you interested in downloading music online but lacking good sources, today is your day. I was in love with that Yael Naim song I posted yesterday and wanted it, but Amazon is out of stock, so I googled it and found two AMAZING links to dl songs added by users... like You Send it but soooooo much better:

  • http://www.aimini.net/
  • http://www.4shared.com/
Enjoy! :-)
Jan. 24th, 2008 @ 11:37 pm
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lise
Unless you've been living under a rock you've seen that Apple has the MacBook Air promoted already, and seriously if you aren't in love with Yael Naim yet, here's a another chance:

Dec. 1st, 2007 @ 11:09 pm Nano Withdrawl
About this Entry
lise
Feeling: creative
Started a new story, I think I love the narrator... read at your own peril and see if you do too:

 

Nov. 30th, 2007 @ 06:45 pm Nano Status - '07 Winner!
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lise
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Nov. 9th, 2007 @ 12:26 pm Not quite making the daily wc progress yet....
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lise
Tags:


But this is mostly because I haven't had time/energy. I banged out a a few hundred words this morning in between WT stuff... so by tonight I should be a little better off... ::cross your fingers::
Jun. 28th, 2007 @ 11:51 pm Studio 60 snippet
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write

“What about the network ratings?” Danny asked Jordan. His usually smooth brow wrinkled in frustration as he pulled up the chair in front of him and motioned for her to sit.

“What about them?” she asked him as she sat down the front of her tweed pencil skirt pulled awkwardly and rippled across her thighs. She tried to pull at the tight material unsuccessfully and finally conceded, crossing her legs to hide the indiscretion.

“They’re low. Really low” Danny reminded her. Wasn't this her job, he wondered. When did he ever ask about the ratings or what the advertisers though. Maybe they really had been spending too much time together.

“You’re not telling me something I don’t know” She quipped smirking all the while.

“Tell me you have a plan”

“Why do you think I have one?” She asked coyly.

“…well there is about 250 thousand reasons that come to mind… but um… how about Rebecca. If the ratings sink any lower she might have to grow up in a cardboard box on the side of the-“

“Cut it” Jordan snipped curtly, “I have a plan… and for the record, I have money saved. Our daughter would never grow up in a cardboard box.”

“Ok how?” Danny asked eagerly awaiting her plan.

“Well I have a financial adviser and I’m diversified in U.S. and International equity funds with respectable yields…”

“Not your investment portfolio, the plan for dealing with the ratings.”

“Isn’t it usually me asking about what we’re going to do to improve ratings?”

“Yes. But…” G-d she was difficult sometimes. What wasn’t she telling him he wondered.

“You want to know. Are you sure?” Jordan supplemented.

“This conversation is painful. Either tell me or don’t tell me. Stop teasing me.” He stared at her diamond engagement band they had gotten resized last week, she might be difficult sometimes, but he wouldn’t have it any other way.

“We’re going to go for the new parents demographic. It’s young. It’s hip. It’s something almost all the viewers have, can or will be able to relate to…”

“Babies?” Danny asked. “That’s your big idea.”

“Well I can’t take all the credit” Jordan began as she looked over her shoulder at the white washed wooden crib in the corner of Danny’s office. “Rebecca helped.”

“We talked about this Jord. She’s not going to be a corporate executive.”

“No. What you’d have her produce a weekly variety show” Jordan retorted.

“I’d rather her be happy.” Danny snapped back, “Whatever that means”

“Imagine if she totally went off kilter and wanted to be a professor of literature or a biologist who shunned television.”

Danny looked up at the adjacent wall complete with twelve small television monitors showing NBS news. “Somehow I don’t think this kid is going to revolt against television. It’s ingrained in her.”

Jordan smiled. “I guess we should let her decide what she wants to be on her own.” She got up and leaned over the nearby crib. “Huh Rebecca. What do you think about that?”


505 words. I wrote. I guess that counts
May. 13th, 2007 @ 11:46 pm Learn To Dance Merengue
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write

Title: Learn to Dance Merengue

Author: Lisek16

Date of Completion: 5/13/07

Author’s Note: This was requested by Tommygirl (for [info]jenab's Alias Ficathon) As requested , the pairing is Syd/Sark, and the story contains the following elements: Will T., a movie reference, and dancing

***
Read? )

Jan. 13th, 2007 @ 02:01 pm story idea
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lise

When you attend the Sarbanes School, there is one day of the year where the seniors get their official job offers. Dozens of girls with sleek hairstyles and argyle sweaters clamor around computers and check their email accounts. “The Boston Globe wants me!” a lean blonde girl squeals as her tweed ballet flats scuffle across the hardwood floor. An exotic foreign exchange student from the far east repeats to herself incredulously, “I’m going to the Chicago Tribune, I’m going to the Chicago Tribune” Others announce their offers from the LA Times, The Washington Post, The New York Times and the Wall Street Journal.

 

Several women with less classic beauty cry and hug over offers from the Enquirer, Star, Globe and US Weekly; their shirred hair and cowboy boots may set them apart from their prim and proper counterparts but on this one day cliches mean nothing.

 

As more and more friends and foes discover their future employers the computer lab swells with “Congratulations!”, “I knew you could do it” and the occasionally letdown, “Well that’s a good starting place…”

 

There are domestic offers and the even more elusive international offer to work at the UK’s Daily Telegraph or The Guardian, Israel’s Haaretz, The Sydney Morning Herald, The Toronto Star, The Asia Times, The St. Petersberg Times, or Le Monde.

 

All these girls with their mascara smearing, making ugly faces to express the happiest feeling most of them have ever known. They clamor into corners and call their families and friends wailing, “I did it. I’m in”. They are so happy I just want to throw up because as I sit on my computer and refresh my email for the twelfth time in just as many minutes I realize no one wants me.

 

***

 

To be invited (not accepted) to the Sarbanes School of Journalist Pursuits is not for the faint hearted. It requires almost as much energy and effort as to get into Medical, Law or Business Graduate programs. 2 years at Sarbanes and you have enough  know-how to make it at the world’s biggest papers.
Jun. 5th, 2006 @ 01:01 pm George and Joan Meet and Snark
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write
Location: work
Feeling: accomplished
So I saw the other day in [info]anenko's journal a request for a Joan (Joan of Arcadia) and George (Dead Like Me) Crossover where they meet and snark. While this would be my first crossover fic, it was much more interesting to write then Cost-Value-Profit Analysis stuff for Managerial Accounting.


So yeah... here we go...

See this is a perfect example of why I like writing in 1st versus third, it has so much more personalty.
Mar. 21st, 2006 @ 06:38 pm Creative Writing Character Study from Feb
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write
Since I'm in creative writing this semester I thought I should post something I've writen recently so everyone believes me when I say I'm writing for homework... Self explantory I suppose. It's fictional, it's a character study, it is written by me and if you steal it, you will make me :-(

Creative Writing-Fiction Character Study )